WHO WE ARE?
We launched in 2006 and have been your fashion bestie ever since.
Style never sleeps and neither do we – we're 24/7, dropping over 500 new products a week, so you always have the latest looks for less. We make fashion accessible and fun, so every girl can get the wardrobe of her dreams.
One thing we love more than your amazing style is your individuality – we want to help you show it off, do your thing and look incredible at the same time.
Our philosophy's pretty simple: we don't take life, or fashion, too seriously.
Like the bestie you can always count on, we’ve got all the outfits and inspo you could ever need. From date-night dresses to a pick-me-up when you’ve had a bad day, we’ll never let you down.
And with over 10 million followers on social, and fans all over the world, we’ve created a community of babes who inspire us every day.
FOR THE FUTURE - RECYCLE, REUSE, MOVE CLOSER TO SUSTAINABLE FASHION!
We want to help you look good and do good, and here’s how we’ll work with you.
Our For The Future capsule collection is made from recycled fibres, so you can #doyourthing, as well as doing your bit for the planet.
Reinvent & Recycle
The biggest way to reduce the environmental impact of the clothes you choose is to wear them for longer. We want you to love, wear and re-wear everything you buy from us – our guides, including ‘We Got Renew' and ‘Ways to Wear’, show you exactly how.
And once you have finished with your old clothes, shoes and accessories, you can use the Regain app to recycle them – and get discount codes in return!
Our dispatch bags are made from 100% recycled content and are fully recyclable.