Barion Pixel
Brand

DAME.

CHANGING PERIODS FOR GOOD

WHY DAME?
It was 2015 and we were working together on our first period product startup, Sanitary Owl.

One morning we were sat on the floor of Alec’s flat frantically packing our boxes ready for delivery when it struck us: we were drowning in a sea of plastic. The products we were delivering to customers were wrapped in plastic, nestled in plastic applicators, with chemical dye coloured strings dangling from them — even the absorbent parts which you’d assume were made from natural fibres, were laced with plastic.

We’d sleepwalked into a toxic industry. Plastic waste, synthetic ingredients and negative language — the more we looked into it, the more compelled we became to change things.

OUR MISSION
SUSTAINABILITY
Make products that cause as little harm to our environment as possible when made, used and finished with - likewise every part of our business and supply chain.
ACCESSIBILITY
Work to ensure people with periods everywhere have access to better products, education, and resources, wherever they are in the world and whatever their situation.
ACCEPTABILITY
Change the conversation to bring periods into the 21st century for all people whatever their gender, creed or colour and enable diversity along the way.